If you’ve got a large conference or exclusive event coming up, you’ll be immersed in planning. Branding, access and security are likely to be just some of your priorities. It might help to ask yourself the following:
– Have you made the most of the branding opportunities?
– How are you going to badge attendees and ensure a smooth ‘check-in’ process?
– How will grant the people access to the right areas of the conference – and keep others out?
Branding and security work hand-in-hand
Consistency of branding makes a great impression. If you have a theme and a brand for the conference, you’ll probably have applied it across everything from the welcome programme to the exhibition stands and menus.
Have you considered your name badges?
One of the first touch points with your brand is at arrival. If you’ve gone to a huge effort to brand your conference, don’t miss your name badges out. Include your logo and other conference details onto a personalised plastic card which could them be attached to a custom designed lanyard.
Rather than a simple name badge, provide a photo ID card instead – this aids security and identification and helps with introductions and recognition between attendees.
You can either have ID cards printed ahead of the conference by asking attendees to send over photographs, or print them on the day with a plastic card printer.
Increase security through customised access control cards
Giving access control cards to your attendees is a great way of granting access to the conference (and making sure other hotel guests don’t wander in for example), whilst still allowing freedom of movement.
You can also program access control cards to grant access rights for specific areas; so everyone can access the main conference room, but only certain people can access the VIP area.
Access control cards can also:
– Have promotional or reminder messages printed on them, with event details or function information on for example
– Act as cashless vending cards or store spending information.
Also ensure that you have enough access control cards and hotel key cards in stock to meet the rush of guests and attendees: the best laid plans will go to the wall if the cupboards are bare.