Printing branded plastic cards? Make the back count

Rocksalt cloakroom tag

Whether you’re getting some membership cards, cloakroom tags, loyalty cards or key tags printed, don’t miss out on the branding opportunity presented on the back.

Most plastic card companies will print on the reverse of the card within the same quoted price, or for a bit extra.

So when you’re thinking about your design, here are a few ways to really make the back count.

Cloakroom Tags – branding, a disclaimer and even sponsorship Benares restaurant cloakroom cloakie tag

The back of your Cloakroom Tags is the perfect place for your disclaimer and Ts and Cs, but also for a message in your brand’s distinctive tone of voice, like Rocksalt’s “If you’ve got this ticket, we’ve still got your stuff.”

Atul Kochhar’s Benares Restaurant uses the back as a sponsorship opportunity – with Cobra taking pride of place. Perfect partnership.

Membership Cards – Fixture lists, sponsorship and member benefits

Rugby membership cardThere’s loads of ways to maximise the opportunity presented by the back of your membership cards. We have a number of clubs that print their fixtures on the reverse and others that promote other club facilities.

It’s also prime advertising space. Offer it up to the right sponsor, and you can Printed membership cardeasily cover the cost of the cards, and enhance your own brand image at the same time.  Think about relevant local partners or national brands that would be interested in the profile of your membership, or even brands that you sell internally that may want extra promotion (for example food or drink providers).

You can also use the back to remind members of the benefits or discounts available to them.

Hotel key card
Or just give a simple instruction!

Hotel key cards

There’s loads you can do here. Promote other services available in the hotel like your spa or restaurant, raise awareness of a special offer or give a discount on a repeat booking.

Carden park hotel key card
Include checkout times, useful numbers and other guest information

You could also use it to remind guests of useful numbers or opening/checkout or breakfast times, like Carden Park in Cheshire does for example.

Loyalty cards

Discounts, offers and text relating to the loyalty scheme are all ideally placed on the back so you don’t have to mess up the branding and design on the front. Put your social media buttons on there too.Printed loyalty cards

Or you could include a guest message encouraging card holders to call to book or pre-order for example, like Kemps Bistro in Liverpool have done here.

Bar tab cards

We’ve all got home after a night out to discover a bar tab card in our pocket. Which can mean only one thing – your bank card isn’t. A message on the back of the bar tab card is reassuring, and can be as fun as you like.

Basically, the back of a plastic card is up for grabs, and if you’re going to the expense of getting cards printed, it’s worth maximising the potential of both sides. You could of course include a QR code, signature strips or include blank panels that you can write members’ details or expiry dates on for example.

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