Out with the old…

If you’re about to order your new club cards for the 2014-2015 season, take a minute to really consider what you want them to do before just reprinting last years.

It’s likely they could be generating more value and be performing more functions than they currently do.

 

Club card
Refresh your look: don’t just roll out last season’s design

What would you like your club cards to do?   

By including a range of features, or changing the type of card you use, you can turn them into multi-purpose cards.

If you want to secure access to locker rooms or members-only areas for example, you can easily turn your club cards into ‘swipe to access’ cards.

Or you could turn them into ‘smart cards’, and allow members to use them to ‘swipe’ for their lunch, or access their tab at the bar.

Turning your club cards into loyalty cards encourages more spending from members. You’ll need to think carefully about how you’ll administer a loyalty programme, and how members will accrue and spend ‘points’. Do you want to offer money off purchases made in the club for example, or introduce other retailers to give your members more choice? As well as incorporating the necessary features to turn your club card into a loyalty card, we can also advise on the right loyalty system.

Think about your members. What do they want from a club?

Creating a successful membership programme is about:

–       Showing them you value their membership fee

–       Making them feel welcome when they’re with you

–       Providing them with benefits and perks for being a member

and

–       Giving them more reasons to spend time (and money) at the club

–       Handing them reasons to recommend you to others.

 Get the benefits right

Research your competition to see what they are offering, and better it.

Providing benefits to your members for their fee doesn’t have to cost you much – or indeed anything at all. It’s the feeling of exclusivity that you want to convey. Some perks might include:

–       Free entry to club events

–       Discounted tickets for family members

–       First priority on club tickets

–       Deals with neighbouring retailers, hotels & restaurants just for club members (make these reciprocal so there are no costs involved)

–       Discounts on their own membership fee if they refer-a-friend.

Offering discounts on club food and drink is perceived as a tangible (and very attractive) benefit. You’ll need to weigh up the cost versus the benefit, but it’s likely that it will encourage members who may not normally use the facilities to give them a try. Providing vouchers for members to hand to friends and family is a win-win situation: they feel like they’re getting ‘something for nothing’ whereas you get new customers into the club.

Don’t forget that it’s the simple things that make people feel special. Welcoming a guest by name when they show a membership card is easy to do, and makes a great impression. Especially if they’re with friends.

We offer numbering as standard  

All our club cards are full colour, double sided numbered cards. You can also choose from a range of extra features, such as signature panels or barcodes. Or why not include a QR code to unlock a members-only benefit on your website? 

Refresh, refresh, refresh

Even if you don’t need any new features, or don’t want your club cards to do anything particularly clever, refreshing the design is always a good idea. Don’t use the same design again just because you don’t have someone who can create a new one for you.

Design and artwork is included in all of our quoted prices, so why not ask us to renew the look of the club cards for you.

Our friendly team is happy to advise on the many features of membership cards. Call us on 0844 257 8857 or email sales@thecardnetwork.co.uk

 

 

New membership cards for January?

If your membership programme renews in January, now is the ideal time to look at your membership cards and consider what you want them to do in 2014. It’s likely that they could be performing more functions for you than they currently are.

What would you like your cards to do?   

Membership cards
Include a range of features on your cards

Increasing numbers of clubs and organisations want their membership cards to do more than just prove eligibility of membership. By including a range of features, or changing the type of card you use, you can turn them into multi-purpose cards.

If you want to secure access to locker rooms or members-only areas for example, you can easily turn the membership cards into ‘swipe to access’ cards.

Or you could turn them into ‘smart cards’, and allow members to use them to ‘swipe’ for their lunch, or access their tab at the bar.

More clubs are also looking for membership cards that also act as loyalty cards, to encourage more spending from members. We can also advise on the right loyalty system to meet your requirements.

Numbering as standard  

All our membership cards are full colour, double sided numbered cards. You can also choose from a range of extra features, such as signature panels or barcodes. Or why not include a QR code to unlock a members-only benefit on your website? 

Refresh your look for 2014

Even if you don’t need any new features, and don’t need your membership cards to do anything particularly clever, refreshing the design is always a good idea. Many clubs and organisations use the same design year after year, mainly because they don’t have a Designer to create a new one for them. Design and artwork is included in all of our quoted prices, so why not ask us to refresh the look of the cards for you.

All our membership cards are made from high quality, durable plastic and are the same thickness as a standard credit card.

Our friendly team is happy to advise on the many features of membership cards. Call us on 0844 257 8857 or email sales@thecardnetwork.co.uk

New membership cards, new look?

The new sporting season isn’t far away, have you organised your new membership cards?

Summer has finally made an appearance, but before we know it we’ll be into the new football, rugby and hockey seasons. Which means it’s time to get your 2013/14 membership cards ordered.

Rather than just ordering a re-print of last year’s design, have you thought about refreshing the look of your club cards?

Many clubs default to their previous design because they either:

a)      don’t have anyone in-house with design skills and the right software package, or

b)      think it will be too expensive to ask someone else to do it.

Free design and artwork

All of our membership cards prices include design and artwork as standard. We don’t add a premium on to our costs for this service. We see it as providing added value, because we want you to be really happy with your membership cards, and for your members to be proud of having them in their wallets.

After 20 years in the card industry, we have an eye for what works well on a plastic card, so why not let us create your design for you?

Changing colours and updating graphics can make a big difference

Creating a fresh, more modern design says that you are a progressive club – one that people want to be associated with. You also want your members to feel that they are getting value for their membership fee, and a smart, branded card puts out the right message.

If you’ve been using the same design for a number of years and simply changing the details, it’s probably time for a change.

Simply send us your logo, colours and any other requirements and we’ll do the rest.

Search our range of membership cards.