Mum’s the word – but not on your promotion

It’s Mother’s Day on Sunday 10thMarch. The one day of the year that mums everywhere are taken out for lunch. So your restaurant or eatery should be fully booked. But with families everywhere feeling the pinch, more and more people are looking to create a special occasion at home. So how are you going to tempt them out the door and into your establishment?

Mothers day gift
Give each table a special gift for mum as part of your promotion

Get your offer right
Look around to see what’s available nearby – what is the competition offering? How can you differentiate yours? Create a special menu or introduce a ‘kids eat free’ perk. Or think about what you can provide as an added incentive to book that doesn’t cost much but has a high-perceived value, like a small gift or a special cupcake for each mum. If young families are your market, think about hiring a child’s entertainer, or laying on some kind of activity. If you can keep the kids entertained, mum gets a rare opportunity to eat her lunch in peace.

Promote it now
Get your offers front-of-mind now. Start with your regular customer base and make them aware of what’s on offer. It’s always easier to create more custom from those that already ‘love’ you than to attract new friends.

Send an email or a text. Get your deals out on Twitter, Facebook and any other social media channels you use. Also hand something out with a customer’s bill, or send them something through the post. Plastic promotional cards and discount cards are the perfect way to get noticed, they won’t be ignored like an ad in the paper or on a website. Ensure the promotional cards have longevity by promoting a discount for every future booking – or reminding them of your regular lunch offer. Plastic promotional cards aren’t thrown away like paper vouchers are, they’ll be a reminder in your customers’ wallets for months to come.

Don’t forget about local websites and online directories too. And if you have lots of seats to fill, consider promoting your offer on a discount site like Living Social or Groupon. As is the case with any marketing promotion, utilising multiple channels will always deliver greater response than relying on any one medium.

We can provide 250 full colour, branded promotional cards for just £98.25. We’ll even do the design and artwork for you at no extra cost.