If you’re still using generic hotel key cards, you’re missing a fantastic promotional opportunity.
How one hotel is using key cards to their advantage
The Card Network has been supplying branded hotel key cards to The Quay Hotel & Spa in Deganwy, North Wales since 2010.
The Quay Hotel is a luxury hotel and spa in a fantastic location, with views over the Conwy Estuary and within easy reach of Snowdonia National Park. The hotel also has a creative approach to marketing, using their hotel key cards to cross-promote offers at their restaurants, bar, spa and leisure club.
Using hotel key cards as a mini advertising campaign
Over the last three years, we have helped the Quay Hotel to get maximum benefit from their hotel key cards, to drive repeat bookings and encourage more guest spending.
On our first order of branded hotel key cards, we asked them: ‘Why don’t you include a discount or offer on the back?’
Since then, we have created a number of different cards to tie in with seasonal offers and promotions. Some cards raise awareness of the other facilities available within the hotel, for example gym memberships, spa packages and restaurant offers; whereas others offer a specific discount off their next booking.
The Quay Hotel recognised the value to be gained from cross-selling to the most receptive and engaged audience they have: their current guests.
We now also print branded membership cards for their leisure club, offering discounts on accommodation, food and different types of memberships.
What could you do with your hotel key cards
1. Offer discounts off their next booking within a specific timeframe
2. Advertise an upgrade offer
3. Promote a deal or offer in the restaurant, spa or leisure club
4. Raise awareness of a sister establishment
5. Agree a discount with a nearby attraction, on production of the card
Hotel key cards can do much more than just open doors: they can open wallets too.